The WASH Impact Network, in partnership with Millennium Water Alliance, celebrated the official launch of the East Africa cohort of the Network recently in Nairobi, Kenya. The launch ceremony was held at the end of a three-day workshop that was attended by program leaders of 19 water, sanitation, and hygiene innovations. The workshop was designed to respond to the support needs they expressed in the East Africa needs assessment. That analysis highlighted a clear need for organizational financing, and the workshop thus focused on several key areas that prepare an organization to be “funder-ready.” 
Day 1 began with a participatory session on Theory of Change (TOC), a favorite of many programs that was led by Katie B. Wren, a monitoring and evaluation (M&E) training expert based in Tanzania. Put simply, a TOC tells the story of how a program believes change will happen based on its activities. It highlights what makes the program unique, and clearly shows its intended ultimate impact. Programs worked in small groups to select and articulate one TOC from a member of the group, including what assumptions and values are held in each step of the program’s logic.
TOC can be used not only for strategic development and planning, but also to communicate the impact that a program generates. This can be a powerful tool to present to funders, and may also serve as a schematic for the M&E of the program as a whole. Day 1 also included sessions on social marketing and M&E to build the ties between these topics for programs, to ultimately better link measurement with external communication and the development of a sustainable financing model.
Day 2 focused on two other key topics for program sustainability: 1) human resources management and 2) fundraising and business plan development. The latter, led by Sjef Ernes of Aqua for All, covered both how to get access to funding (including a variety of funding sources and models to consider) and how to be ready for funding (including understanding different partnerships, risk perception, and value propositions). Programs were also exposed to the several ‘reach back’ resources Aqua for All can provide, such as advising, evaluating, and funding innovative programs like the ones included in the Network.
To promote better financial management within organizations, R4D is also partnering with Accounting for International Development (AFID). AFID, who has previously worked with at least one of the WASH innovators, is a UK-based organization that partners professional accountants with social impact organizations around the world. AFID representatives teleconferenced into the East Africa workshop to present the opportunity and answer questions from programs, and the information and link to AFID will be shared with the full 134-program Network.
Day 3 concluded with a panel discussion with representatives from a variety of funding organizations that support innovative programs in the WASH sector: Aqua for All, Netfund, The Water Project, Segal Family Foundation, Avina Foundation, and GrowthAfrica. Workshop participants had an open conversation with the funders about what they really do (and don’t) look for in an organization to support. Funders shared their overall strategies with the innovators, as well as more specific topics, such as what their grant sizes are, what kinds of relationships they have with their grantees, and what types of soft and hard skills they look for in program leaders. The lessons learned are also being shared with the wider cohort of 134 programs to give those who were not able to attend the same kind of insight into the funders’ perspectives.
R4D is currently analyzing interviews and survey feedback from the 19 programs that attended the workshop, to inform the second East Africa workshop which will be held in early-mid 2016. Participants responded well to sessions on business development and funder insight, which aligned with the intended framing of the workshop around how to get “funder ready.” For more information about the innovators in the East Africa cohort, see a spotlight on them here, or go here to learn more about the first workshop and launch event held by our partner Dasra in Mumbai with a group of WASH innovators in India.
 Workshop facilitation provided by: Katie B. Wren; Richard Burns, EXP Social Marketing; Christina Banga; Veronica Aman, Human Capital Synergies; Sjef Ernes, Aqua for All; Charles Ogalo, MWA; Anna Pollock, MWA; and Peter Blair, R4D. Please contact WASH@r4d.org to get in touch with any of these individuals.